- #Who plays the purple mattress goldilocks how to#
- #Who plays the purple mattress goldilocks professional#
If you want to use it to its fullest power, you need to be clear on what story you want to tell. Video, of course, is a powerful storytelling medium. From practically the moment we are born, we seek out and share stories. Stories are an essential part of everyone’s development - they guide our lives and inform the decisions we make. If you’re just starting out, it’s a good idea to construct a buyer persona to better understand who it is you’re trying to reach. If you’re an established business, then chances are you already know who your audience is. That’s not to say that marketing videos can’t be creative and artistic - the best often are - but rather just that the process is different, and the end goal isn’t creativity in itself. While artists can create freely and without considering their audience, that freedom being the key ingredient to groundbreaking new works, marketers always need to keep their audience at the forefront of their minds. Marketing videos are always made with a target audience in mind - they’re made to sell products, not to create a unique and genre-defying artistic expression. Your video may also directly compare your product to competitors to show how it’s a stronger solution. Your customer is just about ready to make a purchase, so your content needs to prove to them that you have satisfied customers. Decision: Here, you take things to the next level.The goal of your video is to show them how your product can help and, to some extent, why it’s better than the competition. Consideration: Once your viewer gets to this point, they clearly understand what their problem is and are looking at several potential solutions.Awareness: At this stage, your video serves to introduce people to your brand by pointing out what problems your products or services solve.Typically, your video will want to target one of three different stages in the buyer’s journey: Before you move onto anything video-specific, ensure that you know what you hope to achieve with your video marketing project. It’s impossible to achieve a goal if you don’t have one set in the first place. If you’re ready to dive into video, here’s what you’ll need to do. In fact, adults are 73% more likely to make a purchase after watching a product video.Īll together, this is likely why video marketing is considered by marketers to be the number one content type for sales. That means that videos are likely to stand out among the boatload of content that’s competing for your audience’s interest.īeyond piquing your audience’s interest in the first place, it can also sustain it.
Large walls of text that don’t move… much less likely to pose a threat.Īs a result, video grabs people’s attention unlike any other medium.
Humans are evolutionarily programmed to pay attention to motion - any small movement could be a danger lurking, waiting to spring on you. However, it’s not a good idea to write it off just because of its difficulty, as video can be particularly effective.
#Who plays the purple mattress goldilocks professional#
Although TV ads use video, when people refer to video marketing, they are generally talking about the use of video in a digital and/or social media context.Įssentially, video marketing is a branch of digital marketing that touches on both social media and content marketing.Īlthough video marketing is prevalent, it’s often overlooked by many brands, largely because it tends to be more difficult to produce a professional video than to make a blog post. It’s important to distinguish video from television marketing. In short, video marketing means using video to grow brand awareness, engage your target audience, and, ideally, persuade them to purchase your products or services.
#Who plays the purple mattress goldilocks how to#
In this guide, we’re going to teach you how to leverage video marketing to your advantage. Out of all the mediums available to marketers, video has a distinct advantage: its use of motion immediately catches your eye (and if your sound is on, your ears) in a way that other mediums can’t. Everywhere you look, there’s another brand trying to vye for your attention. The internet is oversaturated with content.
0 kommentar(er)
