– initially had a strategy to try to sell these radios to consumers – a piece of gear like a TV or stereo system.
iBiquity – the company that launched HD Radio in the U.S. At the time, there were relatively few HD Radios in circulation. The other fail with this initial foray into firing up new channels was that most radio companies took a wait-and-see posture on programming, staffing, and marketing them. Because anything that might have had a hint of being innovative, clever, and disruptive ended up getting quashed, most of the new HD entrants were either variations on the tried-and-true themes or were predictably unimpactful. Of course, the unintended consequence of the draft was programming blandness. If you were the top-rated Soft AC, you'd be able to pre-empt someone else choosing a similarly programed HD-2 newcomer. It effectively protected the most successful stations in the market. So, the #1 station in town got to make their pick first, with discussions from the group following each choice over a very crowded conference call. I don't remember all the particulars and rules, but I do recall that draft order was dictated by the most recent ratings books descending 12+ shares. I was able to surreptitiously sit in one of these HD Radio market drafts, and I was able to witness the process. And the powers-that-be, not excited about self-inflicted wounds, came up with a novel solution: a “draft” in most markets where companies would be able to declare each of their station's HD-2 formats, with the group having veto power over any option that appeared to be threatening. Webinar: Techsurvey 2023 Results How are radio listeners using new technologies? See the results of the industry's largest online survey! But in the process, incumbent stations could be eroded and even mortally wounded by an HD-2 station programming something more niche. Radio companies could innovate exciting new formats that could match anything Sirius or XM were programming. Many at the time dreamed of a new broadcast model with perhaps twice as many formats as before. HD Radio became the solution – a way for broadcast radio's tightly programmed formats to have “hidden channels” that could be used to counter just about anything. Unfortunately, little to none of it was coming radio's way. Suffice it to say, it was a period when there was lots of buzz. And in the same year, a newcomer called Spotify debuted. To say it was a shot across the bow was an understatement.Īdd to that, Pandora was generating lots of excitement on the streaming front as more and more consumers discovered its music genome, a sort of algorithm that melded your music taste in a unique way. Satellite radio was beginning its assault, adding Howard Stern to the Sirius lineup. Back in 2006, broadcast radio was beginning to feel some real competitive heat from outside the industry. The history on HD Radio is…well, checkered. The story was covered by a number of industry trades, including Inside Radio's “As HD Radio Turns 15, Industry Looks Back – And Ahead.” Good for AM STEREO (C-quam) radio collector, but don't JUDGE AM's stereo potential by this one.there are better AM stereo radios out there.An industry milestone occurred earlier this week when HD Radio celebrated its 15th birthday – a “glass half empty / glass half full” technology loaded with promise that has either been a major disappointment or a technical breakthrough for the radio broadcasting industry – depending on how you look at it. AC ADAPTER is bulky, hangs on wall, larger than standard "wall wart." AM STEREO is not as "FULL" as we'd like to hear it, and there's no indication when AM STEREO is being received in analog format. PLASTIC COVER STILL ON LCD DISPLAY! WILL LOOK LIKE NEW WHEN REMOVED! PLAYS AM IN STEREO WHERE AVAILABLE ON STRONG SIGNAL (C-QUAM FORMAT) DECODES HD RADIO (HYBRID DIGITAL-IBOC FORMAT) HAS INDICATOR FOR HD (DIGITAL) RECEPTION. LIGHTED DISPLAY BUT NOT TOO BRIGHT FOR BEDROOM USE HAS INPUT FOR AM ANTENNA (LOOP ANTENNA INCLUDED, NOT NEEDED FOR LOCAL SIGNALS) FM ANTENNA IS REMOVABLE, EXPOSING STANDARD COAX-INPUT FOR EXTERNAL LONG-DISTANCE FM ANTENNA HAS EXTERNAL INPUT FOR AUDIO VIA 1/8" STEREO JACK IN BACK READS FM ANALOG RDS DISPLAYS OF ARTIST, TITLE (dependent upon quality of signal received, this happens with ALL RDS radios) Being digitally tuned, there is a delay in the sound you hear from this radio, if placed next to ANY analog radio.not a big deal if it's the only radio in earshot. I say "shelf" because, while it LOOKS portable, there's no battery compartment, it's strictly a home or office radio. $59 and we'll pay standard shipping charges! (we ship only in the contintental US) PM us for the paypal address. Well, since it's come up lately on our forums, and since we're clearing out radios we DON'T need at our station, here's one.
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